Don Berrigan: I remember with particular interest the talk that Tiny Tim’s handler gave us, prior to Tiny Tim’s entrance into a jock meeting, as we were building up to a big promotion centered around him. I have echoed to others over the years that Tiny Tim was not an act, but what you saw and heard was the real Tiny Tim. In working with him during the promotion, I was moved and refreshed by the sense I had of his total lack of guile and games. I have a vivid image of the expression of disbelief on the face of The Real Don Steele when Tiny Tim whipped his ukulele out of a shopping bag and began his “thank you” serenade. I found it interesting because I had the sense that, despite Don Steele’s vaunted super-double hipness, this was a new one to him.
Gary Mack: Every week at the jock meetings Jacobs was like George Allen exhorting the Rams in the locker room. There was some picking of nits but always a lot of positives. Jacobs did a lot of fine-tuning in these sessions. More adrenaline pumping than any radio meeting I’ve been to since. Then Jacobs would unveil the latest promotion. There was a lot of ooh-ing and aah-ing when he’d roll out the latest promos he had written and Robert W. Morgan had recorded. What amazes me, listening to them now, is the quality of those spots. They’re still better today than anything you hear done on the new digital production consoles.
And all of it done on quarter-inch mono tape! I’ll bet we went through a ton of splicing tape and razor blades. And what is so unbelievable is that KHJ’s studio and production facilities were really rudimentary. But the meetings — they were good!
Shelley Gordon: There’s a perception of Ron coming down on the jocks all the time, probably based on the memos and some emotional jock meetings, but he complimented and encouraged them also. Those compliments didn’t come easily. They had to be earned. When they did come they carried a lot of weight.
Everyone bitched and moaned about jock meetings but Ron scheduled them anyway. He told me that having all the Boss Jocks together at the same time in the same place was as important as any operational details that had to be explained and it gave them a chance to interact. Radio is different, he said, in the sense that these guys were on the same team, but not really working together or even listening to each other because of their hours. Johnny Williams coming off the air at 6 a.m., Harvey just getting started at 6 p.m.
The meetings were a chance to connect, though sometimes they got pretty heated, a lot of egos in the same room. But they were effective in that everyone knew exactly what was expected of them in terms of performance — not just the mechanics of the new contest or promotion. The jocks knew Ron listened at all hours and they dreaded the red phone ringing when they screwed something up. But it could just as well be him calling to say something was great if he really dug something you did.
Charlie Tuna: Boss Jock Humble Harve was the designated “cool cat” — with the black shades, incense, peace-sign, love beads and the “hip” persona to go with all those props. Meanwhile, Jacobs was truly democratic and did not discriminate. He would put down anyone. All our jock meetings were behind closed doors. It was like Jacobs wanted someone to take him on. He started as a Gatling gun-tempo morning man in sleepy Honolulu. None of us knew he was also moonlighting as a Roller Derby announcer in the summers. His only chance to be “on” was during our jock meetings. They made Friar’s Club roasts look like a séance. Morgan and Jacobs had been going at it since back in Fresno in 1962.
But the funniest was when Jacobs got on Harve’s case, usually for no other reason than to get to play Don Rickles with Harve’s wonderful, but neurotic, personality. Supposedly when Jacobs met Harve for the first time he called him something like, “The most drab looking nebbish who has ever attempted to make it in show business, even as a ticket taker.” Harve was ordered to wear solid black shades at all times. Indoors, outdoors, day, night, always. “Then,” Jacobs supposedly told the bewildered Harve, “you got a shot, like maybe people will think you’re Ray Charles or Roy Orbison.”
See, Morgan and Jacobs were one another’s greatest fans when it came to putting people down. So when Jacobs starting in on Harve he wouldn’t stop until Morgan was choking with laughter.
Jim Mitchell: Working at KHJ was like going back to Colgreene. At KGB in 1963 or at KCBQ in 1965-66, somebody would say, “Let’s have a contest” and we would kind of limp through it with formulaic routines and bored promos. With Jacobs, it was like everything rode on THIS promotion. There would be major brainstorming, hours in the production studio — usually with Jacobs, Morgan, and Mouzis — doing tracks over and over again, long after I thought it was perfect. I was doing news, but I couldn’t resist wandering in for those sessions. And the jocks kept up the enthusiasm as long as the event or promo ran. Over the years, we all had enough 3 a.m. calls to know that there was no hour when the boss might not be listening.
Steve Clark: Those hotline calls from Bill Drake and Ron Jacobs were always a threat. Bill would call late at night happy on "winky-poos" (booze), always in a good mood, never upset, usually asking for a song to be played “next.” Even if I just played it to impress some chick he was with, it was “You got it, Bill.” You always did what was necessary to keep Drake pleased, fuck the format that was the legendary Bill Drake. He was always nice, a real gentlemen. We got along, always joking around, and we had much in common — those California girls.
When Ron called on the hotline, you knew you fucked up, or some precise instructions were coming. No mistakes, no questions, just do it exactly as Ron told you. Nothing less than perfection was accepted from Ron Jacobs. Ron’s memos were verbal road maps with every detail covered, nothing overlooked. Sometimes you had to read them over and over to make sure you’re clear in your head what Ron wanted. He wasn’t tolerant of fuckups — not even a little tolerant. Boss Radio was perfect radio.
Charlie Tuna: I have Robert W. Morgan to thank for, among many other things, teaching me early on about working “outside the box.” Sure, KHJ had a format, but it really was just a guideline or a safety net to fall back on during one of those days when you were less than on top of your game. The rest of the time you could be as creative as you wanted to be. And no, there were no stopwatches clocking how long you talked. “If you have something to say, say it or do it,” was a simple enough rule. We all got the concept of what KHJ was supposed to be. We attempted to deliver seven different personalities with each of us using our own style of executing the format.
Humble Harve: And it wasn’t just format. It was constant promotion. The thing that I liked best of all was the brainpower put behind it by Jacobs because every day there was a new contest or promotion. There was a new shtick to promote — it was Jimi Hendrix at the Hollywood Bowl, tie-ins like the “Laugh In” TV show, the world premiere of the Beatles’ “Yellow Submarine” flick, the “Christmas Wish” giveaways — it was this, it was that.
Every day there was something else to hang your hat on so there was more than just you on the radio. The whole station backed you up with money, with contests, with this, with that, and this was unique and that was different. I’d never had that at any radio station. It was the first time that I recall a radio station that bent over backwards to promote everybody at the radio station in huge promotions, nonstop! When KHJ came on, KFWB didn’t know what hit ’em. And they couldn’t compete because they didn’t know how. It was a brand new way to do everything.
Robert W. Morgan: Jacobs would write all this great shit at night when he was ripped, and I’m half asleep. He’d call up with some off-the-wall deal, “You gotta dig this, man. Dig this, dig that.” And I’d think, ‘Wait a minute. Where did all this come from?’
It was one contest after another. A new one began before we had a chance to physically give the prizes away. KHJ started that. I don’t think any station ever did that before. Ours was an accident. I think we did a second one right away and Jacobs put up a liner, “Boss Radio, where the contests never stop,” or something like that. That really pissed him off after like the first 20, you know, having to segue entire contests.
2 B continued . . .
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